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For a more sustainable ecommerce experience

The ecommerce has a waste problem. The German ecommerce alone is responsible for 1.5 Mio. tons of waste (50 kg per second) and 3 Mio. tons CO -Emissionen through use of disposable shipping packaging. Choose "reuse" instead!

We use recyclable material

The hey circle packaging are made of recyclable materials: They are made of 97% polypropylene (PP), less than 3% polyester (yarn, zipper fabric, velcro). Both plastics are recyclable and have established recycling streams in Germany.


With the next production in summer 2023 we will use recycled material.

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Reusable box competes against disposable cardboard box

By using the hey circle boxes and bags, waste and CO₂ are avoided.

The waste avoidance is obvious. But what about CO₂?

We asked the renowned Ökopol Institute to do the lifecycle assessment.

The result: The box saves CO₂ after 10 cycles compared to the disposable carton*.

Over a lifetime of 50 circulations hey circle saves 94 % waste and 76 % CO2 emissions.

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We are often asked whether the CO₂ balance of our box is negative due to the need to return empty packaging. The Ökopol environmental assessment shows: Most of the emissions occur during the production of each newly produced disposable box. This exceeds the emissions generated during the circulation of the hey circle box - especially during return shipping and cleaning - many times over.

Disposable cartons (80% recyclate) were compared with the hey circle size L (0% recyclate) over a service life of 50 cycles. Ecological evaluation by Ökopol (APR 2023)

Sustainability is work in progress

Our mission is to avoid waste and CO₂ and to constantly expand our impact. In doing so, we try to get a little better every day. Because: we are not perfect. On some issues, we have to start with compromises and evolve towards our goals. We pay attention to transparency and discuss in each point where a compromise is justifiable and where not.

Our production is located in China  - for now

At first, we were looking for a European manufacturer  in order to emit as little CO₂ as possible during transport, enable fast delivery and ensure high sustainability standards. Our boxes and bags are sewn and the boxes in particular are complex to manufacture. To establish reusable packaging, we have to take into account the price-sensitive logistics market. We therefore decided to produce in Asia first and gradually move production to Europe when we can achieve a lower price through production automation and higher order quantities.


We produce in China, in Shenzhen to be precise. We apply the same standards to production there as we do in Europe: Our factories have sustainability certificates, such as the Sedex Smeta 4 Pillars or BSCI, ISO14001 etc. The transport route from China is included in our life cycle assessment. Even with a production there, we avoid CO₂ and waste to the great extent mentioned.

Percentage of recycled material used in the production is increased

Currently, we do not yet use recycled material. This will change with the next production in summer 2023. Our goal is to successively use 100 percent recycled plastics made from PE, PP or PET.


In China, hardly any plastic is recycled. Available recyclate is therefore often counterfeit or of very poor quality, which would affect the robustness of our boxes. Therefore, this optimization will have to wait a bit. 


For the later production in Europe, we will follow a cradle to cradle approach and let old boxes and bags become new boxes and bags again at the end of their life. 

We are working on the following sustainable development goals 

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